THE CHINA TEAPOT PRODUCT PHOTOGRAPHY
Gareth Chen-Rees
PROJECT OVERVIEW
Gareth and Etta are owners and founders of The China Tea Pot in Grantham which specialises in the import of high quality, authentic tea leaves from China.
THE BRIEF
Having traded online for a number of years, Gareth and Etta decided their website imagery needed a refresh to reflect the quality of the product they source and sell. Their current photos, taken at home with their mobile, had served their purpose but just weren't cutting the mustard anymore.
It was very important to them that the imagery not be confused with either stock imagery or competitors' photos. The new product photos had to represent Etta's Chinese heritage, the authenticity of the tea itself,
and be instantly recognised as their products.
We were also looking to bring the tea together in collections, so specific looks and feels were needed for each tea to help buyers know they were in the right place on the website.
THE SOLUTION
After an in-depth consultation, a creative brief was drawn up with loads great ideas on the characteristics of each tea. We know that tea drinkers are a discerning bunch so the tea leaves had to be the star of the show. We had to show them in all possible states to showcase the product as it's sold and once it's brewed. Plus we needed to show consumers what the tea looks like once it's brewed - always imperative!
THE RESULTS
After the photographs were finished, Gareth and Etta had a suite of gorgeously lit, high quality photographs to use on their website, social media accounts and anywhere else that Brand Photography can work its magic.
Speaking of magic, I have it on good authority that sales conversions have already improved on the website - WIN!