How's your 2025 Marketing Strategy starting to look?
As we approach the end of 2024 we business owners begin to think about our 2025 marketing strategy and start to formulate plans to answer the most pressing questions:
How much money do I want to earn?
Where are my clients coming from?
How will I reach these new clients?
How will I ensure a constant stream of new clients every month?
Will I target a new niche or sector?
What marketing pillars worked best in 2024, how can I improve these?
What you might not instantly think about is:
How will my new clients fall love with me and what I do for them?
What will convince a new client that I'm the person for them?
How can I repel clients I don't want to work with?
How can I grab people's attention and stop the scroll?
How can I make my 2025 marketing strategy as low effort as possible?
Brand Photography for your business is designed to compliment your marketing strategy and make you as visible as possible. It's designed to attract those clients you love to fill your diary with and convince others to scroll on by.
When you're drawing up your 2025 marketing strategy, are you thinking about how your clients will see you?
If not, you could be missing a vital part of your visibility strategy.
Your ideal clients are looking for your service and they want to find the perfect person to deliver it. Customers in 2025 want to make a connection, they aren't just looking for a transaction, so if you're not helping them get to know you, your competitors might just be doing a better job than you are.
What should you include in your Brand Photography gallery?
One of the things I hear most often from my customers is 'There's nothing to take pictures of, I just sit at my desk most of the time'.
This is definitely not the case.
If you're looking for inspiration for your 2025 brand photography think about adding photos of the five most important types of photographs to get your gallery started:
Who you are - pictures of what you really look like. This is a NO FILTER ZONE!
What you do - add pictures of what you're asking people to pay for - do you make something? Do you deliver a service? Take pictures of this!
Where you do it - People love to peep behind the curtain, show them where you work. Where are they going to see you when they're in your customer journey? Where do you do your video calls or client meetings?
How you do it - Show people your process. If you make someting, show behind the scenes images. If you provide one to one or group training, show yourself doing that. Show the planning process too - bring people into your world.
Who you do it for - This is so important. Show your future customers that you're the person for them. Show images of you working with your ideal client and they'll know you work with people just like them.
Once you start to make yourself visible in the right way, you'll see your online engagement soar.
What's the benefit of Brand Photography?
I've helped hundreds of people become visible in their business which in turn has done what its supposed to do - increased their sales and conversions.
Having professional brand photography for your business will:
Attract your ideal client
Repel those you don't want to work with
Increase engagement on your social media and website
Increase your professionalism
Increase customer trust in your business
Simplify your marketing
Uplevel your consistency across all marketing media
Increase your own confidence in yourself and your business
If you're ready to start 2025 with your very own gallery of brand images, I'd love to start planning your photoshoot with you - just contact me for more information.
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